Gatorade | Hypemaker

Overview

We invited storied street artist Krink to collaborate with Gatorade as a part of the brand's sport-meets-art Fierce Collective roll-out. Capturing the bold and intense flavors of the Gatorade brand, Krink worked with a matte black utility truck, and enveloped the mobile canvas in his trademark art utilizing a bold blue paint color. The blue hue gives nod to one of the mainstay flavor colors of Gatorade. From ceiling to base, the blacked out truck was covered with a concentrated segment towards the rear wheel, while all other panels of the truck including the hood, doors and wheels also received the KR treatment. The completed truck was recently rolled out at the Venice Beach Courts this past week where the Gatorade crew was in attendance handing out free Fierce drinks while the Krink-completed truck was showcased.