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New Balance
Hypebeast x New Balance
Overview
We facilitated a collaboration of Hypebeast x New Balance to celebrate the 20th anniversary of the iconic 580 silhouette. The project featured two designs, "Earth" and "Space," each embracing the spirit of exploration. The "Earth" design drew inspiration from abandoned places in Japan, blending their beauty with the sneaker culture. The "Space" design captured humanity's fascination with space travel and the mysteries of the universe. Through this collaboration, we celebrated craftsmanship, storytelling, and creativity while honoring the legacy of the New Balance 580.
