KFC | Hypemaker

Overview

We joined forces with KFC and NIGO to create a collaborative capsule collection, KFC x HUMAN MADE Collaboration. From concept to launch, we were involved in every step, including designing, photographing, and filming the process and lookbook assets, as well as organizing a pop-up shop event and planning the PR rollout. Drawing inspiration from the KFC archives, the collection incorporates HUMAN MADE's Japanese aesthetics with a color palette centered around KFC's iconic red, white, and black. With a focus on attention to detail, quality, and Americana influences, the 11-piece set reflects the famous "herbs and spices" count. Featuring throwback interpretations of the Colonel logo, text, and graphic prints, the collection includes tees, accessories, bags, headwear, and ornate outerwear staples to further connect with the fried chicken brand.