adidas | Hypemaker
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adidas Originals x Danielle Cathari Collaboration
Overview
adidas Originals partnered with Hypemaker to produce a fashion editorial celebrating its new collection by Danielle Cathari. Hypemaker executed a photoshoot across New York City, styled by the designer herself and featuring original street-cast models from the Fall/Winter 2018 presentation, exploring innovative techniques, new materials, and exaggerated proportions to deconstruct the classic adidas tracksuit.
