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adidas Originals x Danielle Cathari Collaboration
Overview
adidas Originals partnered with Hypemaker to produce a fashion editorial celebrating its new collection by Danielle Cathari. Hypemaker executed a photoshoot across New York City, styled by the designer herself and featuring original street-cast models from the Fall/Winter 2018 presentation, exploring innovative techniques, new materials, and exaggerated proportions to deconstruct the classic adidas tracksuit.
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2019/03/01_Adidas_DC_Editorial-00002-1.jpg?fit=1170%2C775&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/02_Adidas_DC_Editorial-00001.jpg?fit=775%2C1170&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/03_Adidas_DC_Editorial-00004.jpg?fit=775%2C1170&ssl=1)
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2019/03/04_Adidas_DC_Editorial-00009.jpg?fit=1170%2C780&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/05_Adidas_DC_Editorial-00011.jpg?fit=1170%2C780&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/06_Adidas_DC_Editorial-00007.jpg?fit=780%2C1170&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/07_Adidas_DC_Editorial-00014.jpg?fit=780%2C1170&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/08_Adidas_DC_Editorial-00015.jpg?fit=1170%2C780&ssl=1)
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