adidas | Hypemaker

Overview

As part of our ongoing partnership with adidas, we teamed up with K-pop girl group BLACKPINK to star in the brand's retro-themed ‘Home of the Classics’ campaign. The rollout includes a commercial and promotional photos, and showcases BLACKPINK in a throwback-themed setting with an old radio, bubble lamps and a vintage arcade machine. The collection pays homage to the adidas' iconic three-stripe silhouettes, while expressing its vision of originality and creativity through a return to its classics.