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adidas
Home of the Classics
Overview
As part of our ongoing partnership with adidas, we teamed up with K-pop girl group BLACKPINK to star in the brand's retro-themed ‘Home of the Classics’ campaign. The rollout includes a commercial and promotional photos, and showcases BLACKPINK in a throwback-themed setting with an old radio, bubble lamps and a vintage arcade machine. The collection pays homage to the adidas' iconic three-stripe silhouettes, while expressing its vision of originality and creativity through a return to its classics.
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2024/02/CAMPUS_KV_1.jpg?fit=1984%2C2480&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2024/02/CAMPUS_KV_2.jpg?fit=1984%2C2480&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2024/02/CAMPUS_KV_3.jpg?fit=1984%2C2480&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2024/02/CAMPUS_KV_4.jpg?fit=1984%2C2480&ssl=1)