adidas Originals | Hypemaker

Overview

The 2024 Drums Awards for Marketing APAC has recognized Hypemaker China with a Bronze Award in the Rebrand or Relaunch category for the campaign "We Gave the World an Original, You Gave Us a Thousand Back" curated for adidas Originals. This global recognition celebrates the most effective marketing campaigns, companies, and individuals in the Asia-Pacific region. The campaign, led by influential local creatives in Mainland China, was carefully curated to highlight the brand's three iconic sneakers - the Superstar, the Gazelle, and the Samba. Through three films and accompanying triptych stills featuring brand partners, collaborators, and friends, the campaign showcased the unique qualities of each shoe.