adidas | Hypemaker

Overview

We curated a campaign for adidas Asia Pacific to showcase the adidas Originals' Spring/Summer 2019 Nite Jogger model, featuring Jackson Wang as the face of the campaign. The campaign highlights the kick's reflectivity and ability to transition seamlessly from day to night, and inspires the younger generation to embrace their unique qualities and individuality. This commercial was distributed in Mainland China, Hong Kong, and Korea.