adidas Originals – The Superstan – HYPEMAKER

Overview

After fifty years, addias transformed the iconic Superstar. Combining the heritage sneaker with an equally iconic silhouette, the Stan Smith, adidas Originals presents the aptly-named Superstan.

HYPEMAKER EMEA creatively directed a playful film starring Stan Smith himself, shot on location in his home state of Florida. In a characteristically tongue-in-cheek manner, the tennis legend touches on his career, legacy and what it’s like being better known for your contributions to footwear rather than tennis.