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adidas Originals

The Superstan


After fifty years, addias transformed the iconic Superstar. Combining the heritage sneaker with an equally iconic silhouette, the Stan Smith, adidas Originals presents the aptly-named Superstan.

HYPEMAKER EMEA creatively directed a playful film starring Stan Smith himself, shot on location in his home state of Florida. In a characteristically tongue-in-cheek manner, the tennis legend touches on his career, legacy and what it’s like being better known for your contributions to footwear rather than tennis.

Gold for Best Fashion Film at the Berlin Commercial Festival
Silver for CLIO Sports Award 2020

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