adidas | Hypemaker

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adidas x Hypebeast UltraBOOST UNCAGED


To celebrate the 10th anniversary of Hypebeast, we collaborated with adidas to design the first ever UltraBOOST UNCAGED. The unique sneaker features a cageless vamp, revealing a flexible Primeknit upper. Pivoted by the latest technological designs, a modern NFC chip at the tongue brings users to a mircrosite filled with exclusive content, accessible by tapping one’s phone against the chip. Elsewhere, a new Continental outsole provides greater traction and support, rounding out the shoe with an athletic finish.

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