adidas | Hypemaker
adidas x Hypebeast UltraBOOST UNCAGED
To celebrate the 10th anniversary of Hypebeast, we collaborated with adidas to design the first ever UltraBOOST UNCAGED. The unique sneaker features a cageless vamp, revealing a flexible Primeknit upper. Pivoted by the latest technological designs, a modern NFC chip at the tongue brings users to a mircrosite filled with exclusive content, accessible by tapping one’s phone against the chip. Elsewhere, a new Continental outsole provides greater traction and support, rounding out the shoe with an athletic finish.