Asics | Hypemaker
‹ Back to Projects
Asics
GEL-QUANTUM 360™ VIII
Overview
For Asics' SS24 campaign, we explored the connection between body and mind through movement brought to life by the GEL-QUANTUM 360™ VIII sneaker. Through a curated series of stills and videos, we captured the essence of the dynamic energy of professional DJ Yamato and French-American singer Soko, delivering a powerful message that movement has the ability to inspire and transform.