ASICS | Hypemaker
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ASICS
Live Uplifted
Overview
In chapter 2 of ASICS' 2022 Live Uplifted campaign, Hypemaker joined its brand ambassadors, Freja Wewer and Jenna Bey, on a journey through Paris to explore how they take on the day in the hero silhouette, GEL-1090v2, through a series of stills photography and a film that lived across the brand's owned channels.
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2023/03/RGB_Hypemaker_AsicsFW22_MCK02_070_187_lowres-1.jpg?fit=1366%2C2048&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2023/03/RGB_Hypemaker_AsicsFW22_MCK02_080_248_lowres-1.jpg?fit=1366%2C2048&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2023/03/RGB_Hypemaker_AsicsFW22_MCK02_010_303_lowres.jpg?fit=2048%2C1366&ssl=1)