ASICS | Hypemaker

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Live Uplifted


In chapter 2 of ASICS' 2022 Live Uplifted campaign, Hypemaker joined its brand ambassadors, Freja Wewer and Jenna Bey, on a journey through Paris to explore how they take on the day in the hero silhouette, GEL-1090v2, through a series of stills photography and a film that lived across the brand's owned channels.