Asics | Hypemaker
‹ Back to Projects
Asics
GEL-QUANTUM 360™ VIII
Overview
For Asics' SS24 campaign, we explored the connection between body and mind through movement brought to life by the GEL-QUANTUM 360™ VIII sneaker. Through a curated series of stills and videos, we captured the essence of the dynamic energy of professional DJ Yamato and French-American singer Soko, delivering a powerful message that movement has the ability to inspire and transform.
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2024/04/2TR-1-scaled.jpg?fit=2044%2C2560&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2024/04/2TR-4-scaled.jpg?fit=2044%2C2560&ssl=1)
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2024/04/2TR-8-scaled.jpg?fit=2044%2C2560&ssl=1)
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2024/04/3QT-1-scaled.jpg?fit=2044%2C2560&ssl=1)
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2024/04/3QT-6-scaled.jpg?fit=2048%2C2560&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2024/04/3QT-12-scaled.jpg?fit=2044%2C2560&ssl=1)
![](https://hypemaker.co/wp-content/themes/hypemaker-v0/dist/images/video-play.png)
![](https://hypemaker.co/wp-content/themes/hypemaker-v0/dist/images/video-play-hover.png)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2024/04/ASICS-VIDEO-THUMBNAIL.jpg?fit=1172%2C659&ssl=1)