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GEL-QUANTUM 360™ VIII

Overview

For Asics' SS24 campaign, we explored the connection between body and mind through movement brought to life by the GEL-QUANTUM 360™ VIII sneaker. Through a curated series of stills and videos, we captured the essence of the dynamic energy of professional DJ Yamato and French-American singer Soko, delivering a powerful message that movement has the ability to inspire and transform.