Bally Hike | Hypemaker
2021 Fall/Winter Lookbook
Bally Hike came to Hypemaker and tasked us with capturing a female-focused editorial imagery and film to go alongside the men’s content previously shot for its 2021 Fall/Winter campaign. Set in a studio environment, we utilized the materials to depict a parachute for set design. We captured the female model as she interacted and navigated around the conceptual set, employing a mix of natural and action poses with close-up shots of the product amongst the vibrant backdrop.