Bally Hike | Hypemaker

Overview

Bally Hike came to HYPEMAKER and tasked us with capturing female-focused editorial imagery and film to go alongside the men’s content previously shot for FW21 campaign. Set in a studio environment, we utilized materials to depict a parachute for set design. We captured the female model as she interacted and navigated around the conceptual set, employing a mix of natural and action poses with close-up shots of the product amongst the vibrant backdrop.