Bethesda Softworks | Hypemaker

Overview

Hypebeast partnered with Bethesda Softworks to create the #HelmetsforHabitat campaign — tapping a group of contemporary and street artists to customize helmets from the latest iteration of its award-winning Fallout gaming series, Fallout 76. The initiative brings the iconic look of the game’s T-51 Power Armor helmets into the real world through an offering of over 76 ornate headpieces. Blending the realms of entertainment and art, a curated group of artists, including MADSTEEZ, AWGE and Low Bros, imbued their distinct aesthetics onto the collectibles. The helmets were auctioned off for charity and a select group was displayed in the Microsoft store in New York City.