Chivas | Hypemaker

Overview

Hypemaker identified the perfect partner for Chivas: legendary French fashion house Balmain, led by the young and talented creative director who presents a new direction in couture: Olivier Rousteing. From Olivier’s direction, we designed two unique collaborative bottles and developed a stand-out art directional approach for the campaign visuals and films. The assets are draw direct inspiration from Balmain couture’s ‘Golden Armour’ and the golden hue of Chivas XV, creating a celebration that stretches into the night. The bottles are now stocked globally, the campaign rolled-out across both Chivas and Balmain digital & social channels, with a bespoke media hub on HYPEBEAST and planned retail/POS displays in Selfridges London leading up to Christmas.