Chivas Global – HYPEMAKER

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Chivas Global

Chivas XV x Balmain

Overview

HYPEMAKER identified the perfect partner for Chivas; legendary French fashion house Balmain, headed up by the young and talented creative director representing a new direction in couture: Olivier Rousteing. From Olivier’s direction, HYPEMAKER designed two unique collaborative bottles and developed a stand-out art directional approach for the campaign visuals and films; directly inspired by Balmain couture’s ‘Golden Armour’ and the golden hue of Chivas XV, celebrating into the night. The bottles are now stocked globally, the campaign rolled-out across both Chivas and Balmain digital & social channels, with a bespoke media hub on HYPEBEAST and planned retail/POS displays in Selfridges London leading up to Christmas.