Colmar Originals | Hypemaker
Colmar 100 by Joshua Vides
As part of Colmar Originals' 100th anniversary, we facilitated a collaboration with LA-based designer and artist Joshua Vides to curate a 10-piece capsule collection, Colmar 100 by Joshua Vides. After identifying the perfect collaborator, we developed a multifaceted campaign, led by a film shot in the Swiss Alps. The film showcased both the brands heritage and Joshua's unique aesthetic and personality in an engaging, narrative-driven piece. A series of stills accompanied the campaign film.