Cyberpunk 2077 | Hypemaker

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Cyberpunk 2077

Cyberpunk 2077 x fragment design


We put together the collaboration between Cyberpunk 2077 and The Godfather of Streetwear, Hiroshi Fujiwara, and curated campaign visuals for the Cyberpunk 2077 x fragment design collection. The campaign features the slick signature blurred graphics of fragment blended with Cyberpunk 2077’s own eclectic branding design, and merges the stylish aesthetic of the game with the streetwear sensibilities of Hiroshi Fujiwara's brand.