Gucci | Hypemaker
‹ Back to Projects
Gucci
2016 Men's Spring/Summer Collection
Overview
We reinterpreted Gucci's classic designs with a photographed and styled lookbook set against a backdrop of vintage props evoking a strong presence of natural history. By reaching back into its archive, each ensemble was revived in a manner that allowed bygone eras to collide. A duffle bag and a pair of low-top sneakers bearing the brand’s signature GG print are upgraded with modern floral graphics inspired by 18th century Chinese tapestries. The iconic green and red web trim sees a contemporary revamp as it comes affixed to a ’70s-style suede bomber, along with a watch juxtaposed with a gold-embroidered bee. These unconventional design details complement sartorial mastery in this new men’s collection.
