Gucci | Hypemaker
‹ Back to Projects
Gucci
Gucci-Dapper Dan Collection
Overview
Through our partnership with Gucci, we wanted to capture and showcase the essence of Dapper Dan's iconic style and influence in the lookbook for the Gucci-Dapper Dan collection. To achieve this, we carefully selected a retro venue and also took to the streets of NYC for the photoshoot. This campaign was a tribute to Dapper Dan's origins and his unique approach to reinterpreting high fashion.
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2019/03/01_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_134-1.jpg?fit=1170%2C780&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2019/03/02_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_138.jpg?fit=1170%2C780&ssl=1)
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2019/03/03_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_139.jpg?fit=1170%2C780&ssl=1)
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2019/03/04_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_140.jpg?fit=1170%2C780&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2019/03/05_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_142.jpg?fit=1170%2C780&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/06_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_144.jpg?fit=1170%2C780&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2019/03/07_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_137.jpg?fit=780%2C1170&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2019/03/08_2018_04_23_HYPEBEASTGUCCY_RETOUCHED_145.jpg?fit=780%2C1170&ssl=1)
![](https://hypemaker.co/wp-content/themes/hypemaker-v0/dist/images/link.png)