Gillette | Hypemaker

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Hypebeast x Gillette


Leading male grooming brand Gillette partnered with Hypebeast for a limited-edition razor — serving as the latter’s first venture into shaving products. Inspired by Gillette’s constant drive for innovation and Hypebeast’s future-focussed lens, Hypemaker’s creative direction for campaign visuals shows the razor as a technological piece of art. The campaign rolled-out across Gillette and Hypebeast digital, social and Gillette POS and retail, as well as flypost OOH across the UK.