KENZO | Hypemaker

Overview

Hypemaker was tasked with creating a pixel-perfect campaign for NIGO's first capsule collections at KENZO - Pixel Collection. Taking inspiration from the KENZO archive, NIGO and his studio developed a collection that disrupted iconic brand codes through a pixelated motif inspired by his love of video games. To bring the collection to life, Hypemaker transported our cast into a pixelated universe and created a series of stunning stills and films that were featured across a variety of brand channels. The result was a captivating campaign that celebrated NIGO's unique style and the archive of KENZO.