KENZO | Hypemaker
‹ Back to Projects
KENZO
Real-To-Wear
Overview
Hypemaker in Asia Pacific worked with KENZO for the launch of its 2022 Fall/ Winter collection. To highlight the multifaceted capsule range, a set of assets, consisting of short videos and stills, were created with eight young musicians across Asia - Tyson Yoshi, Julia Wu, James Reid, BiBi, Aisyah Aziz, Kritsanapoom Pibulsonggram, Afgansyah Reza and ERIK. Capturing their devotion towards their music careers and their personal "real-to-wear" styles, the artists were under a spotlight to express their authentic selves against the backdrop of a billboard in KENZO’s iconic red.
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2023/01/Website-Thumbnail-scaled.jpg?fit=2560%2C1711&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2023/01/Image-04-scaled.jpg?fit=2560%2C1443&ssl=1)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2023/01/Image-06-scaled.jpg?fit=2560%2C1443&ssl=1)
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2023/01/kenzo-2022-apac-james-reid-scaled.jpg?fit=2560%2C1707&ssl=1)
![](https://hypemaker.co/wp-content/themes/hypemaker-v0/dist/images/video-play.png)
![](https://hypemaker.co/wp-content/themes/hypemaker-v0/dist/images/video-play-hover.png)
![](https://i2.wp.com/hypemaker.co/wp-content/uploads/2023/01/kenzo-video-thumbnail-scaled.jpg?fit=2560%2C1446&ssl=1)
![](https://hypemaker.co/wp-content/themes/hypemaker-v0/dist/images/link.png)