KENZO | Hypemaker

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Hypemaker in Asia Pacific worked with KENZO for the launch of its 2022 Fall/ Winter collection. To highlight the multifaceted capsule range, a set of assets, consisting of short videos and stills, were created with eight young musicians across Asia - Tyson Yoshi, Julia Wu, James Reid, BiBi, Aisyah Aziz, Kritsanapoom Pibulsonggram, Afgansyah Reza and ERIK. Capturing their devotion towards their music careers and their personal "real-to-wear" styles, the artists were under a spotlight to express their authentic selves against the backdrop of a billboard in KENZO’s iconic red.

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