Kia | Hypemaker

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KIA Soul 3rd Generation


For the launch of the new KIA Soul, Hypemaker produced a brand film and supporting editorials capturing K-Pop singer Hyolyn through her dreamy drive down the coast of Los Angeles. We collaborated with Dawittgold, co-founder of Peaches, and Jaebeom Joo, Korea’s leading 8-bit artist to appeal to both car and arts enthusiasts.

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