Lacoste | Hypemaker

‹ Back to Projects

Lacoste's 90th Anniversary


In celebration of Lacoste's 90th anniversary, we curated a two-day activation held on Sentosa Island in Singapore. The immersive event pays homage to Lacoste's playful French heritage, and commemorates its enduring impact on tennis, golf and various communities. From picturesque beachside activities, DJ performances and challenges, media personalities and fashion enthusiasts embraced the past and future interpretations of the brand’s heritage while honoring Lacoste’s French roots and founder, René Lacoste.