Longchamp | Hypemaker

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Longchamp x André Collaboration


When Longchamp teamed up with renowned French graffiti artist André Saraiva, Hypemaker was briefed to create the content to launch the campaign. Our team travelled to Paris to capture footage of André working on the bags in his atelier, as well as to film an interview between Sophie Delafontaine, Creative Director of Longchamp, and André. The final set of assets consisted of film and stills featuring both the artist and his process, as well as the final designed products.