Longchamp x Andre | Hypemaker

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Longchamp x Andre

André Saraiva Collaboration


When Longchamp teamed up with renowned French graffiti artist André Saraiva to collaborate on a collection, Hypemaker was briefed to create the content to launch the campaign. Our team travelled to Paris to shoot André working on the bags in his atelier as well as capture an interview between Sophie (the Creative Director of Longchamp) and André. The final set of assets consisted of film and stills featuring both the artist and his process as well as the finally designed products.