New Balance | Hypemaker

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New Balance

Sounds of an Icon


Immerse yourself in the world of New Balance with our latest digital campaign, "Sounds of an Icon". We teamed up with the sneaker brand to explore the profound connection between the iconic New Balance 990 and local creative leaders in Baltimore, Philadelphia, and The DMV. Through photography, audio storytelling and interactive maps, we crafted a three-part series that takes you on a journey through the culture and creativity that surrounds this iconic shoe.