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2018 Air Max Day
Overview
Hypebeast and Nike Greater China teamed up with 16 artists from all over Asia to design conceptual art pieces in honor of 2018 Air Max Day. The short film is a fun and energetic mash-up of illustrations, toys, and animations by the commissioned artists: Wang Junkai and Tommy Ng, PRONOUNCE, Lauren Tsai, John Yuyi, Zhang Zhoujie, Yoshirotten, Naohiro Fujisaki Fujisaki Shangda, Chino Lam, AXJ, Chris Cheung, Avivi, Li Wei, Tai Chaiyu Hao, Da Bei Yu Zhou, Lu Yang and Li Yong honing their creativity to capture the Air Max spirit while turning imagination into reality.