Palladium | Hypemaker

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Survive and Revive Collection


For iconic French brand Palladium, their Fall/Winter 2021 collection is the culmination of 74 years of footwear innovation, bringing its heritage silhouettes into the 21st century whilst simultaneously creating contemporary designs for today’s urban explorers. To launch the collection, the Palladium team approached us to help bring to life the overarching seasonal campaign narrative and the micro product stories that sit within it. In response, we collaborated with five talented creatives from across the globe who each captured the individual silhouettes assigned to them in their own unique style. From the moody moors of Devon to the sun-soaked streets of LA, our creators showcased the key attributes of the shoe. The result was an inspiring lifestyle campaign, including a hero film asset and lifestyle and still life imagery.