Palladium | Hypemaker
Ticket to Earth
For the 3rd season in a row, Palladium came back to Hypemaker to deliver their 2022 Spring/Summer campaign - 'Ticket to Earth'. As global lockdowns finally started to ease, the brand wanted to create a campaign that would inspire its audience to once again explore the outdoors and rediscover the world. Shot in Cape Town, the campaign showcases 3 different product categories with 3 different locations, ranging from the city to the beach. Our team created a suite of assets, including both stills and film, to bring to the 'Ticket to Earth' concept to life. The lifestyle shoot was also supported with a studio shoot with props that nodded to the landscapes we had visited.