Palladium | HYPEMAKER
SS22 - Ticket to Earth
For the 3rd season in a row, Palladium came back to HYPEMAKER to deliver their SS22 campaign - 'Ticket to Earth'. As global lockdowns finally started to ease, the brand wanted to create a campaign that would inspire its audience to get outdoors and discover the world once again. Shot in Cape Town and showcasing 3 different product categories with 3 different locations from the city to the beach, we created a suite of assets including both stills and film to bring to the Ticket to Earth concept to life. The lifestyle shoot was also supported with a studio shoot with props that nodded to the landscapes we had visited.