Porsche | Hypemaker

Overview

We partnered with cultural leader Errolson Hugh from Acronym to produce a 3-minute video to highlight the similarities that exist between an Acronym jacket and Porsche's 2015 911 Carrera GTS. While Hugh’s main platform encompasses that of fashion, his philosophy is not without its own similarities amongst that of automotive heavyweight Porsche — and namely its latest 2015 911 Carrera GTS. In a video that defines “Creating Timeless Performance,” Hugh takes us through the remarkable similarities that exist between both an Acronym jacket and a 2015 Porsche 911 Carrera GTS. Inherently rooted in performance, both pieces have all the makings of a future-proof piece engineering that permeates both function and aesthetics. A vivid statement on behalf of Hugh offers an acute understanding of what has made Acronym and subsequently Porsche’s 911 Carrera GTS two of the most important examples in their respective fields.