TAG Heuer | Hypemaker

Overview

Hypemaker EMEA produced a campaign for TAG Heuer’s Connected Watch category for the launch of its limited-edition collaboration with pop culture icon Super Mario. We partnered with the brand on a creative campaign concept and sell-out strategy that would merge the world of luxury watches with the ever-growing gaming industry, marrying their influences into one. The joined forces between TAG Heuer and Super Mario resulted in a timepiece that adds new excitement to both the watchmaking and gaming world, which was sold out within 10 minutes of launch.