TAG Heuer | Hypemaker

‹ Back to Projects
TAG Heuer

Connected by Golf


Hypemaker has produced its first global TVC campaign “Connected by Golf” to launch the new TAG Heuer Connected Watch Calibre E4 - Golf Edition, which stars Golf pros Tommy Fleetwood, In-Gee Chun and Alexandra O'Laughlin as well as up-and-coming golfers Mia Baker, Cole Young and Chris Collick. The campaign is the first-of-its kind to tell a culturally relevant story for a new wave of golfers. Working collaboratively with the brand on a creative campaign concept, Hypemaker developed a robust strategy which merges the world of luxury watches with the evolution of golf, and the emergence of a new audience in a suite of assets, which includes a TVC, stills and CGI product visuals. The campaign assets rolled out across TV, press, in-store and social.