TAG Heuer | Hypemaker

‹ Back to Projects
TAG Heuer

TAG Heuer Connected by Golf


HYPEMAKER has produced its first global TVC campaign “Connected by Golf”, to launch the new TAG Heuer Connected Watch Calibre E4 - Golf Edition, which stars Golf pros Tommy Fleetwood, In-Gee Chun and Alexandra O'Laughlin as well as up and coming Golfers Mia Baker, Cole Young and Chris Collick. The campaign is the first of its kind to tell a culturally relevant story for a new wave of golfers. Working collaboratively with the brand on a creative campaign concept, HYPEMAKER developed a robust strategy which merges the world of luxury watches with the evolution of golf, and the emergence of a new audience in a suite of assets which includes a TVC, stills and CGI product visuals. The campaign assets will roll out across TV, press, in-store and social.