TAG Heuer | HYPEMAKER

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TAG Heuer

TAG Heuer Connected by Golf

Overview

HYPEMAKER has produced its first global TVC campaign “Connected by Golf”, to launch the new TAG Heuer Connected Watch Calibre E4 - Golf Edition, which stars Golf pros Tommy Fleetwood, In-Gee Chun and Alexandra O'Laughlin as well as up and coming Golfers Mia Baker, Cole Young and Chris Collick. The campaign is the first of its kind to tell a culturally relevant story for a new wave of golfers. Working collaboratively with the brand on a creative campaign concept, HYPEMAKER developed a robust strategy which merges the world of luxury watches with the evolution of golf, and the emergence of a new audience in a suite of assets which includes a TVC, stills and CGI product visuals. The campaign assets will roll out across TV, press, in-store and social.