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Tag Heuer

TAG Heuer x Super Mario


HYPEMAKER EMEA produced its 2nd campaign for TAG Heuer’s Connected Watch category for the launch of the limited-edition collaboration with pop culture icon Super Mario. HYPEMAKER partnered with the brand on a creative campaign concept and sell-out strategy that would merge the world of luxury watches with the ever-growing gaming industry, marrying their influences into one. The joined forces between TAG Heuer and Super Mario resulted in a timepiece that adds new excitement to both the watchmaking and gaming world, which after release on July 15th sold out within 10 minutes of launch.