TAG Heuer | Hypemaker
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TAG Heuer
TAG Heuer Connected x Super Mario
Overview
Hypemaker EMEA produced a campaign for TAG Heuer’s Connected Watch category for the launch of its limited-edition collaboration with pop culture icon Super Mario. We partnered with the brand on a creative campaign concept and sell-out strategy that would merge the world of luxury watches with the ever-growing gaming industry, marrying their influences into one. The joined forces between TAG Heuer and Super Mario resulted in a timepiece that adds new excitement to both the watchmaking and gaming world, which was sold out within 10 minutes of launch.
![](https://i1.wp.com/hypemaker.co/wp-content/uploads/2021/08/HYPEMAKER_TAGxSuperMario_1.jpg?fit=1000%2C1250&ssl=1)
![](https://i0.wp.com/hypemaker.co/wp-content/uploads/2021/08/HYPEMAKER_TAGxSuperMario_2.jpg?fit=1000%2C1250&ssl=1)