Timberland | Hypemaker

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Killington Hiker


We produced a suite of social and point-of-sale assets for Foot Locker, Timberland's retail partner, on its "Killington Hiker" boot-sneaker hybrid. Among these assets were five cinegrams that have boosted engagement by over 100% across 600 Foot Locker stores in Europe. Timberland's "Killington Hiker" was designed for the fast-paced lifestyle of city dwellers, combining 43 years of boot-making expertise with athletic comfort. The premium full-grain leather upper and adaptive SensorFlex™ platform make these boots perfect for changing terrains, while a triple-layer suspension system ensures flexibility with every step.

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