Tissot | Hypemaker
PRX Digital Watch
To launch Swiss watch brand Tissot's new PRX Digital watch, we reimagined this classic timepiece through a campaign concept called "Retro Sprint". The campaign instills the fast-moving energy of the ‘80s to capture the new watch amongst nostalgia-evoking motifs of the decade. Set in an arcade-like video game, “Retro Sprint” sees bike racers wearing the watch as they race through time, encapsulating the design language of a past future.