Zalando | Hypemaker

Overview

After 2 successful issues produced with the Hypebeast editorial team, Hypemaker were brought on board to deliver Issue 3 of the digital magazine for Zalando Street. Shot in Barcelona, the campaign featured Andrea Benitez, Olympic skateboarder, LGBTQIA+ activist skateboarders and other homegrown heroes to showcase Spain's world-class and culturally diverse skateboarding scene. The final assets were a suite of stills and film content for Instagram and TikTok rolling out over a 4-week period.