Giuseppe Zanotti | Hypemaker

Overview

“He’s got the Italian style thing down but knows how to change it up and layer in the unexpected, the street. It’s fire.”—Young Thug. Hypemaker shot Young Thug for the new COBRAS silhouette wrapped in snake, letting Young Thug’s personality reflect Zanotti’s product design direction perfectly: to claim the more unexpected space between luxury and streetwear. The campaign was rolled-out across Giuseppe Zanotti's digital, social and POS/retail around the world as well as via multiple media outputs.