Hypemaker worked with Chivas to engineer the ultimate fashion collaboration with Balmain Paris. In the process we designed two unique collaborative bottles together with Balmain’s creative director Olivier Rousteing and developed a stand-out art directional approach for the campaign visuals and films; directly inspired by Balmain Paris’ golden luxury aesthetic. Using the power of collaboration we made Chivas XV the go-to whisky for a new luxury consumer. Olivier Rousteing, the youngest creative director of a renowned French fashion house, revolutionised Balmain with his unconventional approach and daring design ethos. Which Hypemaker leveraged to extend Balmain’s lifestyle influence to Chivas.