Part of becoming an icon, is wearing an iconic suit. When you see that Icon, you know “That’s So Armani”.

Hypemaker worked with Armani for the latest Icon collection, sourcing the right talent to help the iconic brand resonate with a contemporary audience in its 50th year.

Delivering full 360º services, Hypemaker took the brief from creative strategy through to production & delivery. The campaign lived ATL in OOH & Print, and digitally in press & socials.

Totally iconic, for a new audience.