Hypemaker worked with New Balance to develop a three-city content and event program tapping into the communities that gave the New Balance 990 its relevance....See More
Porsche Taycan “Soul Electrified”
2024
During Paris Fashion Week, L’Art de L’automobile unveiled its physical partnership with Porsche, showcasing the one-off Porsche 968 L’ART car....See More
Coinbase at HBX
2024
Working with Coinbase, we created a 360-degree exploration collectibility in both digital and physical realms taking shape as a partnership with HBX....See More
Nike Style By
2023
To help Gen-Z women not see Nike mainly as a mens performance brand, Hypemaker created ‘Nike Style By’ a multi-season strategic platform full of outfit inspiration ‘for her, by her’....See More
Hypemaker developed a content strategy for Zalando Man to relaunch as a digital zine: ‘Zalando Street’. Each issue covering a different regional subculture represented by talent styled in the latest Zalando pieces....See More
Chivas x Balmain
2021
Hypemaker worked with Chivas to engineer the ultimate fashion collaboration with Balmain Paris. In the process we designed two unique collaborative bottles and developed a stand-out art directional approach for the campaign visuals and films....See More