Nike came to Hypemaker with a big challenge: despite multiple efforts, Gen-Z women still mostly see Nike as a mens performance brand. The ask: How can Nike become her go-to lifestyle brand for footwear and apparel that serves her intentional style inspiration and fuels her confidence and self-expression? In response, Hypemaker created ‘Nike Style By’ a multi-season strategic platform full of outfit inspiration ‘for her, by her’. Curating and managing all participating talent, we kicked-of strong with Mira Al-Momani as lead fashion editor for season 01: London. Producing 12 social-first films, stills and UGC over the course of 4 months. Hypemaker leveraged trending TikTok aesthetics and showed how Nike product can be used to create your own version of these trends when mixed with pieces already in your closet. ‘Nike Style By’ allowed Nike to become Gen-Z women’s trusted style guide, in real time.