Zalando needed to evolve its legacy ‘Zalando Man’ instagram channel to resonate with a more diverse, streetwear conscious fashion consumer. Leveraging Hypebeast’s editorial experience, Hypemaker developed a content strategy for Zalando Man to relaunch as a digital zine: ‘Zalando Street’. Each issue covering a different regional subculture represented by talent styled in the latest Zalando pieces. We covered Basketball in Paris, Music in Amsterdam, Skate Culture in Barcelona, Dance in Milan and Explored the outdoors in the forests of Slovenia. Hypemaker produced exciting stills, social-first films and talent UGC and created cultural relevance for Zalando’s streetwear instagram. Blending editorial storytelling and content creation to foster an inclusive community for streetwear and sneaker enthusiasts on social media. Providing a more credible space for streetwear brands sold on Zalando.