Hypemaker created the ‘Gant Blank Canvas’ project and invited three emerging artists from LA (Kilo Kish), London (Ken Nwadiogbu) and Paris (Harry Nuriev) to reimagine the varsity jacket, transforming the quintessential symbol of American Sportswear into wearable works of art. We captured their message, process and end results in the form of 3 bespoke films and accompanying stills. By showcasing ties between Gant’s sportstyle heritage and art, culture and fashion, we’ve paved the way for Gant’s credible presence in this new space. The ‘Gant Blank Canvas’ platform enables Gant to sustain this by collaborating with more artists and designers in the future.